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The great thing about the music video is music, and music has to come from somewhere. And all we want is for the artist to do whatГўВЂВ™s right, so weГўВЂВ™re not interested in having our stuff just be on screen for a certain amount of time.

Pills and potions tiktok how to#

We have a good sense of how to make visual content. IГўВЂВ™ve made a hundred videos in my life JimmyГўВЂВ™s probably made 500. Luke Wood:Г‚В One of the things thatГўВЂВ™s helpful is that Jimmy Iovine, Dre and myself made music videos for many years. But then again, when youГўВЂВ™ve got Nicki, one of rapГўВЂВ™s biggest artists, pretty much inserting your brand into a song title ГўВЂВ“ would you be surprised? We spoke to Wood about how a headphone brand became a cultural touchstone, and why itГўВЂВ™s changing the industry.ДD: Some product placement can feel way too forced ГўВЂВ“ PlentyOfFishГўВЂВ™s appearance in Lady GagaГўВЂВ™s ГўВЂВњTelephoneГўВЂВќ video comes to mind. Luke Wood, the president of Beats, considers himself pretty unsurprised by its success. While most products jar when they appear in videos, thereГўВЂВ™s been something weirdly uncanny about how the Pill has spread through rap, hip-hop and commercial pop without sparking an eye-rolling backlashГ‚ a laГ‚В Lady GagaГўВЂВ™s placement-heavy ГўВЂВњ TelephoneГўВЂВќ video. Namechecking Beats by Dre in a verse is the 21st century equivalent of dropping references to your favourite gold chain ГўВЂВ“ itГўВЂВ™s become a status accessory and a pop culture phenomenon in and of itself.